Leigh Cort Publicity - Effective Public Relations

Spring Lake AUTHOR & INN TOUR a Smashing Success!


After 500 tickets were sold out and 15 participating authors collectively sold nearly 800 books to their fans, one could conclude that the 1st Annual ‘Authors & Inns Tour’ event in Spring Lake on June 10th was a huge success. It was a glorious spring afternoon as lines began forming at many of the participating 10 historic Inns. Each tour attendee received a bright yellow tote bag from the Historic Inns of Spring Lake, which ultimately carried as many as 18 books for one avid book fan.

Whether readers began their tour at the Villa Park Inn to meet Patrick Smith, author of “Spring Lake Revisited”, The White Lilac Inn to have author Gordon Hesse autograph his book “All Summer Long” or wait on line at the Ocean House to meet Mary Higgins Clark, one of the most famous mystery authors of her generation…there was a buzz around Spring Lake that innkeepers and book fans will never forget. Their ‘summer reads’ are now chosen and a comfy beach chair is all that will be needed to dive into the pages of their personalized books.

“I don’t know why I thought people would be interested in either the authors OR the inns, clearly they loved both. One couple even asked when they could buy tickets for next year’s tour!” exclaimed Laurie Carloni, owner of Evergreen Inn.

Andy Seaman, owner of Spring Lake Inn states “The Authors & Inns tour created a New York City excitement in Spring Lake. Guests couldn’t wait to see the Inn’s rooms and wandered through its vast spaces while waiting for a personal meeting with our Author Frank Finale. A very engaging man, he was amazed with the turnout and had his best single day's sale of his books, even running out of some titles before the final hour of the tour.”

Robert Murray, General Manager of Chateau Inn & Suites was amazed “I couldn’t believe the time and personal conversations that our authors spent with guests and tour goers.”

The members of Historic Inns of Spring Lake will be choosing a date shortly for the 2008 ‘Authors and Inns Tour’, with book themes to be announced at the end of this year.

If you have any questions or would like more information, please contact us 904.806.3613, email us, or use our online request form.


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