Leigh Cort Publicity - Effective Public Relations

Southeast Media Conference 'Reinvention'

Ponte Vedra Beach, Fl. (AUGUST 2010) Please join us October 26 and 27, 2010 for the first Southeast Regional Conference of International Food Wine & Travel Writers Association. Our theme is ‘REINVENTION’ ~ from how we channel and re-direct our own energies and businesses to how the travel industry is quickly evolving in new directions every day. How can we keep up and on what track do we focus our course?

Meet fellow IFWTWA members throughout our region as well as potential new members. We are very excited about bringing you together as we grow to a new level of enhanced information and educational opportunities. We’re excited to present a star-studded lineup of travel, food/hospitality industry leaders:

IFWTWA President Maralyn Hill: discussing IFWTWA’s process of reinventing itself since 2007 – an evolution due to changing technology and markets. www.ifwtwa.org

Mr. Thierry Roch, Executive Director of Historic Hotels of America (a business division of the National Trust for Historic Presentation): insights into niche marketing and how HHA seeks to access 100+ million domestic travelers who consider themselves cultural/heritage travelers. www.historichotels.org.

Amanda Drake, PR Director, ~ YPartnership – America’s leading source of market intelligence on emerging business and leisure travel trends. Get the scoop about strategic usage of Facebook & Twitter and gain insights into ‘Portrait of the American Traveler’. www.ypartnership.com

What makes a legend? Phyllis Geiger, creator of Peterbrooke Chocolatier shares secrets about reinventing a successful company and product line from year to year. 27 years later and 20+ stores strong in the Southeast, Peterbrooke Chocolatier is a tough contender in the confectionary world. Flex your Chocolate Appetite; we’ll provide your apron! www.peterbrooke.com

Photographer Hookey Hamilton ~ “I have no earth-shaking mystical, convoluted, complicated, evolutionary reasons that I photograph. I love beauty. I have to express it, share it and make everything I see come to life”. www.hookeyhamiltonphotography.com

The conference is being held at the historic Casa Marina Hotel in Jacksonville Beach, Florida. General Manager, Mr. Mark Vandeloo will take us on a tour of this distinctive oceanfront boutique hotel that opened its doors onto the Jacksonville beaches in 1925, when every postcard of the era announced ‘world’s finest beach’.

‘Reinvention’ is the topic of a Panel discussion featuring:
Joe White – Jacksonville Magazine – Editor/Publisher www.jacksonvillemag.com
Mark Pettus – Ponte Vedra Recorder and the Register www.pontevedrarecorder.com
Barbara Ryan – St. Marys Magazine – Editor/Publisher www.stmarysmagazine.com
Tracy Jones – skirt! – Editorial Reporter www.skirtjacksonville.com

The International Food Wine & Travel Writers Association (IFWTWA) is a global network of journalists who cover hospitality and lifestyle fields and the people who promote them.

In 1956 a group of prominent Frenchmen started rating restaurants. This small group, along with an American, conceptualized an international version of their organization. It became the International Food Wine & Travel Writers Association (IFWTWA), when formally created as a non-profit organization in California in 1983.

With members in Europe, Asia and Australia, the association is comprised of journalists, broadcasters, photographers, public relations specialists, tourist boards, convention & visitors’ bureaus and epicurean professionals. IFWTWA is a non-profit organization that is run by and for the benefit of its members.

DATE: October 26, 27, 2010

LOCATION: Casa Marina Hotel & Restaurant
691 N. 1st Street, Jacksonville, FL.

COST: $239/PP

INCLUDES: All Conference presentations
2 night’s accommodations at Casa Marina Hotel www.casamarinahotel.com
2 breakfasts, lunch, dinner at Casa Marina Hotel
Dinner at TENTO Churrascaria www.tentochurrascaria.com

RESERVATIONS: August 15, 2010

Space at the Casa Marina Hotel is limited to first 22 paid reservations.
If you care to arrive one day early, the Casa Marina Hotel offers October 25 @ $79/Media Rate. This reservation is made DIRECTLY with the Hotel.

Please send Media Conference Reservation check to:
Leigh Cort
4325 Blue Heron Drive
Ponte Vedra Beach, Fl 32082
A Member of the Board of Directors for IFWTWA since 1999

If you have any questions or would like more information, please contact us 904.806.3613, email us, or use our online request form.



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