New Global Cookbook
NEW GLOBAL COOKBOOK RELEASE
New Asian Cuisine: Fabulous Recipes from GLOBAL Celebrity Chefs
...1st Cookbook published by Int’l. Food, Wine & Travel Writers Assn.
New York, NY (Sept 2006) The International Food, Wine & Travel Writers Association and Savory Productions are proud to announce the publication of New Asian Cuisine; Fabulous Recipes from Celebrity Chefs, edited by IFW&TWA V.P. Andrea Rademan and produced by Wendy Chan and Grace Niwa, with commentaries by award-winning writer, Joyce Jue.
Take a virtual globe-spanning trip to the world’s finest restaurants! American food enthusiasts will recognize names such as Nobu Matsuhisa, Ming Tsai, Martin Yan and Wolfgang Puck but unless they have traveled the world, they may not know Sanjeev Kapoor , the Indian TV counterpart to Emeril Lagasse or Hsiu-Pao Tseng (Taiwan), Carol Selva Rajah (Sydney), Paul Rankin (Ireland), Pauline Loh (Singapore), Wai-Keung Kwong (Hong Kong), An Jung-Hyun (Korea), Didier Corlou (Vietnam), Mari Fujii (Japan), Susur Lee (Canada) and members of the Asian Chefs Association.
Now it’s possible to “visit” all the countries represented by these renowned chefs and taste their extraordinary culinary creations. Recipes are adapted for the home cook; chapters include small plates and salads, soups, fish & seafood, meat & poultry, rice & noodles, vegetables, desserts and Asian cocktails. Most of the recipes submitted by the chefs also have a connection between the past and the present. “Everything I cook is based on what I remember from my childhood,” according to Chef Susanna Foo.
Among the recipes are dishes suitable for an Asian gourmet feast:
Ming Tsai’s Spicy Shrimp and Snap Pea Fried Brown Rice with Mango Yogurt
Pichet Ong’s Persimmon and Olive Oil Cake
Shin Tsujimura’s Organic Shetland Cod Liver Ponzu
Martin Yan’s Drunken Fish Soup
Recipes that follow the Asian food pyramid guidelines in the book are labeled with the pyramid logo. To help readers shop for ingredients, Savory Productions has posted a complete directory of Asian grocery stores and online stores around the US as well as a directory of all participating chefs restaurants on www.newasiancuisine.com.
“An important book on a fascinating subject” said Anthony Bourdain, bestselling author and chef. “Traveling and eating through Asia has been my greatest joy--and anyone who can do the same should. Reading this book first would be a great idea."
New Asian Cuisine is the first book published by International Food, Wine & Travel Writers Association, a non-profit organization of food, wine and travel writers, established in 1956, edited by Culinary Division Director, Andrea Rademan..
New Asian Cuisine is now available for $14.95. Call 1-800-431-1579 or go to http://www.newasiancuisine.com/. For more information, contact info@savoryproductions.com.
About the International Food, Wine & Travel Writers Association
In 1956, a group of professional food, wine and travel writers founded The International Food Wine and Travel Writers Association (IFWTWA) in Paris to critique restaurants, wines and hotels in France. The IFWTWA's headquarters was moved to the United States in 1981 and by 1991 had grown to include writers, authors, photographers and broadcasters (domestic and international). Members cover a broad spectrum of travel attractions, as well as food and wine-related themes. For more information, please go to www.ifwtwa.org.
About Savory Productions, Inc
Based in New York, Savory Productions, Inc. is a multi-disciplinary production company, established in 2005 by Wendy Chan and Grace E. Niwa in the areas of food, beverage and travel. The company is focused on strategic marketing campaigns for brands tied to both image building and sales goals, high profile events and launches, publicity programs, innovative and quality content productions, including book-publishing projects, websites, events, culinary tours, and audio/visual programs for television as well as other broadcast channels.. ###
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